Trademarks & Licensing
We protect and promote the marks, names, and logos of the University of Arizona.
What We Do
At the University of Arizona, our Trademarks & Licensing (T&L) program isn’t just about protecting marks – it’s about finding creative ways to make the Arizona brand part of everyday life for our students, alumni, fans, and community.
Housed under Brand Development and working in tandem with Strategic Partnerships, T&L uses a comprehensive approach to our mission:
- Revenue Growth (Profit)
- Brand Protection (Protection)
- Institutional Visibility (Promotion)
Through our partnership with the Collegiate Licensing Company, T&L monitors commercial and internal use of the university's indicia and is responsible for managing all licensees that produce products bearing the institution's logos.
The incremental revenue generated through the Trademarks & Licensing program is used to support the university’s mission.
Find a Licensed Vendor
All items that include logos and other trademarked branding of the university must be ordered using an approved licensed vendor. Licensed vendors have access to university logos, understand the university's guidelines for logo usage, and can provide guidance on the appropriate layout for your order.
If you are interested in becoming a licensed vendor, we want to hear from you! Learn more about the different license types to see which best suits you.
Review our most frequently asked questions and terms to get answers quickly.
Use our checklist to determine if your U of A merchandise is authentic.
Gain a better understanding of the University of Arizona brand voice and visual identity.
Arizona students gain exposure, meet industry leaders, and explore career options.
Get answers to your questions about University of Arizona student club logos/branding and promotion.
What is Copyright Infringement?
Copyright exists to advance knowledge and creativity by “promoting the progress of science and the useful arts,” while also protecting the rights of authors who create original works of authorship.
University of Arizona copyright infringement occurs when someone exercises one or more of these exclusive rights without permission from University of Arizona Trademarks & Licensing or without qualifying for an applicable exception. Examples include reproducing or sharing copyrighted materials—such as images, music, videos, or written works—without authorization, or using them in ways that exceed fair use.
Infringement can occur unintentionally, but the impact remains significant and may lead to legal or disciplinary consequences. As a culture that values respect and integrity, members of the University of Arizona community are encouraged to use copyrighted materials responsibly and to seek guidance when unsure whether a particular use is permissible.
