Trademarks and Licensing

Protecting, promoting & enhancing the University of Arizona brand

General Guidelines

The names and marks of the University will not be used in the promotion of alcohol, tobacco, and/or "recreational" drug products.

University of Arizona logos cannot be used to endorse or promote a privae group or business unless authorized by a formal contract or sponsorship agreement. Private companies are allowed to use UA logos only after entering into a promotion-specific agreement with the University.

Merchandise that bears a registered (or common law) trademark, trade name, service mark, or logo of the University of Arizona name must be approved, in writing, by the office of Trademarks and Licensing (or its agent the Collegiate Licensing Company). Merchandise produced without written authorization may be considered "counterfeit" and subject to all available legal remedies, including seizure of the merchandise.

Logos are to be used as registered, including the appropriate trademark designation, but may not be otherwise altered without the expressed authorization of Marketing Communications & Brand Management or the Office of Trademarks and Licensing.

Departments may use certain logos for official business. The UA Brand Guidelines are available for your reference on Departments requesting authorization for use within official University publications, letterhead, and business cards should direct their requests to the University of Arizona Marketing Communications & Brand Management Office at or 520-621-8747.