Trademarks and Licensing

Protecting, promoting & enhancing the University of Arizona brand

Licensing Agreements

A trademark license grants individuals, organizations, or corporations authorization to produce commercial goods or services bearing the University's trademarks. The University has established a standard royalty rate of 12% that is included in the wholesale prices charged by the licensed vendors. CLC collects minimal annual advances from all licensees. Those advances are determined by the category of the product being licensed for production. Licensed vendors are required to provide proof of insurance as specified by CLC.

The University of Arizona and CLC reserve the right to create new licensing programs and fees as market trends permit. Companies asking to be licensed only for the University of Arizona may request a local/restricted license application.

The license types available are:

A trademark license grants individuals, organizations, or corporations authorization to produce commercial goods or services bearing the University's trademarks. The University has established a standard royalty rate of 12% that is included in the wholesale prices charged by the licensed vendors. CLC collects minimal annual advances from all licensees. Those advances are determined by the category of the product being licensed for production. Licensed vendors are required to provide proof of insurance as specified by CLC.

The University of Arizona and CLC reserve the right to create new licensing programs and fees as market trends permit. Companies asking to be licensed only for the University of Arizona may request a local/restricted license application.

The license types available are:

CRAFTER
The Crafter License is intended for individuals who hand craft items bearing the University of Arizona logos. Individuals who hold this license are not allowed to generate more than $500 in royalties or sell more than 2,500 units in a calendar year. For more information on becoming a UA Crafter email licensing@arizona.edu.

RESTRICTED (Internal Campus Supplier)
This type of license is for companies who wish to produce items used by the University of Arizona for internal use only. Restricted Licensed vendors are not authorized to sell any products for traditional retail sales. Often a Promotional addendum is added to Restriced Licenses so royalty rates can be charged for premium promotional products or items bearing third company logos in addition the the University's logos. 

LOCAL
The Local License is for companies that desire to obtain a license with the University of Arizona and possibly 1-2 other institutions in the state of Arizona only.

STANDARD
The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market. The Standard Lcense is usually not for first-time applicants or companies without well-established marketing plans, existing product distribution, and/or a financial history of selling licensed product. This license is for the production of emblematic merchandise which will be sold by the licensed vendor to retailers.

NCAA/ BOWL/ CONFERENCE
These are special licenses for companies that wish to obtain rights to use the trademarks of the NCAA, bowl games, athletic conferences, or special event for use on licensed merchandise, either alone or in conjunction with an institution’s trademarks. Licensing rights to these properties can be more expensive to obtain, depending on the event and the extent of the rights and product categories.