Success Stories
From national recognition to community-driven collaborations, the University of Arizona’s Trademarks & Licensing program celebrates the creativity, partnerships, and purpose behind every licensed initiative.
Notable Partnerships
Operation Hat Trick (OHT)
Operation Hat Trick is a national nonprofit dedicated to honoring, supporting and rebuilding the lives of American service members and veterans. It raises money by selling OHT merchandise through key partnerships across the country.
Arizona Fisher House
The Arizona Fisher House was founded in 2016 and is the university’s OHT beneficiary. Located right across from the Southern Arizona VA Hospital, the Arizona Fisher House looks and feels like home, a credit to Kelly Laurich, who has managed nearly every detail that has gone into the house since its groundbreaking.
Those who need to travel more than 50 miles for their loved one’s hospital stay are eligible to stay at the Fisher House. To date, guests have come from more than nine different countries. Thanks to community support and programs like Operation Hat Trick, cost savings for guests between travel, meals and accommodations were $157,608 in 2021 alone.
Old Main Mercado
Old Main Mercado is a University of Arizona-driven collective of Tucson community landmark partners. Each licensee of the Old Main Mercado label has a distinct story and Bear Down spirit that connects them to the university, and their products and services unite generations of Tucsonans, visitors, Arizona Wildcats, and fans.
To learn more about our current partners, please visit Old Main Mercado.
Awards
The University of Arizona
2025 CLC U of NYFW Partner of the Year
At the University of Arizona, the Fashion Industry's Science & Technology major is known for offering students real-world exposure and a direct connection to the future of fashion. For 14 seasons, the U of A has proudly participated in CLC's U of NYFW program, adding a dynamic element that strengthens their fashion curriculum for two or more students who are selected each season to participate. Through competitive, compelling presentations that showcase their unique perspectives, student candidates demonstrate how the U of NYFW experience will help drive their professional goals. In Spring 2025, former Arizona student and Season 4 participant Kylee Humm was added to CLC’s new U of NYFW Alumni Advisory Committee, where the University of Arizona will continue to play an integral role in shaping the future of the fashion week program.
2025 Operation Hat Trick Excellence in Service Finalist
The University of Arizona was chosen as a national finalist based on its efforts to fully integrate OHT on and off its campus. Through a presence in the Campus Store and external retail outlets, the U of Apromoted veterans’ causes through its social media platforms and advertising campaigns; and generated additional revenue that will be used to support the recovery of wounded service members and veterans.
Northern Arizona University
2025 CLC Most Creative Marketing Program
In Fall 2024, NAU’s athletic department launched its first-ever alternate identity – welcoming the Astrojacks to Flagstaff as part of the region’s rich lunar legacy. During the athletic season, the Astrojacks’ uniforms featured an interstellar color scheme of navy and gold with a primary mark that featured multiple cosmic characters and space-inspired designs. NAU also created an alternate mascot – Blouie the Space Ox - a cosmic companion to its Louie the Lumberjack mascot. In addition, NAU licensing worked with sideline partner Adidas to bring Astrojacks apparel to the market for fans, with other licensees rounding out a merchandise collection.