Why Brand Protection Matters
The University of Arizona brand is a reflection of our school’s culture, history and community. Our various trademarks represent the soul of the institution and protect our integrity, so that our brand cannot be confused with another and our distinctive reputation stays intact . Given the importance of these symbols, University of Arizona trademarks must be protected and used appropriately.
The University of Arizona holds itself to the highest standard of academics, athletics and research, and our brand reflects this accordingly. In alignment with these standards, we ensure that all our licensed products are produced under ethical and safe conditions. The revenue generated from this merchandise is then circulated back into our university, supporting the overall advancement of our institution.
Presenting a controlled and consistent brand across all platforms fosters a strong image for the university and protects its legacy for years to come. As our Arizona brand’s value continues to grow, the university community must work together to adhere to the established trademarks and licensing guidelines.
What Does Promoting and Protecting Our Brand Mean?
Promoting means showcasing our identity in intentional ways to build pride, recognition and growth for the university. Protecting goes hand in hand with this, as it is equally as important to fight against counterfeit products and infringers who threaten the integrity of our brand reputation.
Every supplier and piece of merchandise is properly approved to certify that only accurate representations of our brand are distributed. These diligent systems allow our Wildcat family to enjoy authentic products for years to come.
Counterfeit Reporting Form
All items that include logos and other trademarked branding of the university must be ordered using an approved licensed vendor. Licensed vendors have access to university logos, understand the university's guidelines for logo usage, and can provide guidance on the appropriate layout for your order.
The University of Arizona Merchandise Authenticity Checklist
Use the checklist below to ensure your products and purchases are authentic.
Step | What to look for |
| Official Licensing Label | Look for a hangtag, sticker, or hologram that says: “Officially Licensed Collegiate Product” from CLC or similar. |
| Correct Logo & Colors | Compare the logo, mascot, and colors of our official branding online. No blurry prints, typos, or off-colors. Look for ™ and ® on our brand guidelines on color |
| Authorized Seller | Buy from the Campus Store, our online shop, or an approved retailer. On Amazon/eBay, check seller credentials. |
| Quality of Materials | Licensed products are well-made—with sturdy stitching, crisp printing, and professional packaging. |
| Price Matches Market | If the price is much lower than at official stores, consider this a red flag. |
| Warranty / Return Policy | Licensed vendors usually provide a clear return policy and receipt. |
| Verify With the School | Still unsure? Contact the licensing office with the seller or product details for confirmation. licensing@arizona.edu |