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Laura Little

Licensing Marketing & Brand Integration
Laura Little headshot image
lauralittle@arizona.edu

Laura leads licensing marketing, activations, and brand integration efforts across both The University of Arizona and Northern Arizona University (NAU). She serves as the primary point of contact for NAU and works to connect licensing opportunities with retail, marketing, campus, and athletics initiatives to drive brand engagement.

Areas of responsibility include:

  • Primary relationship management for NAU and coordination of cross-functional support
  • Developing marketing strategies and promotional plans for licensed products, key retail partners, and licensing initiatives across U of A and NAU
  • Supporting and executing specialty licensing programs and strategic brand initiatives
  • Identifying and developing retail, marketing, and activation opportunities that support institutional priorities across U of A and NAU
  • Identifying opportunities and best practices that can be scaled across U of A and NAU