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The Trademarks & Licensing office exists to protect and promote the marks, names and logos of the University of Arizona.

Trademarks are critical to the integrity of our brand. For instance, when an unlicensed vendor uses our logo on cheap merchandise or on product produced under environments that do not adhere to the University of Arizona codes of conduct, our brand value shifts accordingly. Trademarks appreciate in value over time, making it easier for the university to differentiate itself from competitors, attract and retain talent, and expand services. 

Through a partnership with IMG Collegiate Licensing, this office monitors commercial and internal use of the university's indicia and is responsible for managing more than 300 licensees producing products bearing the institution's logos.

Revenues generated through the Trademarks & Licensing program are used to support and enhance the quality of life on our campus.