Wildcats in New York

Each semester, undergraduates at Arizona compete to go behind the scenes at New York Fashion Week. And they’re raising the bar.

Through a collaboration between University of Arizona Trademarks & Licensing and the Norton School of Family & Consumer Sciences, students at Arizona compete to go behind the scenes at New York Fashion Week. And each semester, Wildcats set the bar higher for each other, and their peers nationally, with their design pitches, business analytics and professionalism.

September 2020 Guidelines  February 2020 Guidelines  September 2019 Guidelines


Takeaways from Fashion Week | Sept. 2019 

Since I was little, I would find the looks and shows from NYFW on live streams, through magazines, from influencers or on designer websites, just so that I could try and feel like I was there watching them. So, getting to experience the shows in real life felt like a dream.
— Brenna Doyle, Class of ‘21

We had the privilege of visiting Champion’s design studios. Their trends team showed us the entire design process and how their research plays into the final product design. This was a major “aha!” moment for me that shed some light on future career paths I was unaware of.
— Kami Strander, Class of ‘21

Their Experience


New York Fashion Week Worthy

Four Wildcats are headed behind the scenes in Feb. 2020

Tate Jameson, Junior
Major: Retail & Consumer Sciences

Danielle Nead-Work, Freshman
Major: Pre-Business

Michelle Huynh, Senior
Major: Retail & Consumer Sciences

Claire Harders, Junior
Major: Retail & Consumer Sciences


The Judges

Katherine Schenck, Assistant Director of Trademarks & Licensing

Katherine graduated from Clemson University with a B.A. in Communications and a B.S. in Marketing. She followed with a M.A. in Sport Administration from Ball State University while working in the Athletic Department. In her current role, Katherine oversees local licensees and retailers, and works with on-campus colleges and departments.

Charlette Padilla, Associate Professor and Coordinator of Fashion Minor in Norton School of Family & Consumer Sciences

Charlette graduated from the Fashion Institute of Technology in New York and received her master’s degree from the University of Arizona Norton School of Family and Consumer Sciences. She is an award-winning retail business owner and led the Fashion Consumer Sciences program at Pima Community College. In her current role, Charlette coordinates the Fashion minor, leads the study abroad trip and works with students to prepare them for the fashion industry.

Elizabeth Heuisler, Assistant Professor for Norton School of Family & Consumer Sciences

Elizabeth graduated from the Fashion Institute of Technology in New York, received a B.A. in Fine Arts from Hofstra University and a master’s in Educational Leadership from Argosy University. She has worked in the fashion industry as an assistant designer and freelance designer and was the vice president of clothing design for Chivalry Sports. Today, Elizabeth teaches at the University of Arizona and leads the sustainability curriculum in partnership with Trademarks & Licensing.

Jessica Estrella, Art Director

As an art director, Jessica is a creative problem solver with an interminable appetite for new technology. In addition to serving as the art director on the University of Arizona Marketing & Brand Management team, her experience includes years in TV broadcasting, interactive, multi-media and space design. Other areas of expertise include motion graphics, brand design and Hispanic marketing strategy.

Erik McEwen, Social Media Director

Erik has been with the University of Arizona for almost two years, heading up the main central social media presence. Prior to his work here at Arizona, he headed up the Los Angeles market for the on-demand beauty app, Glamsquad. This gave him the opportunity to work behind the scenes in many fashion shows including NY and LA.