The University’s heritage dates back to 1885 and is rich in diversity and character. To recognize and celebrate our distinct cultures, a dedicated team of students, faculty, staff, campus cultural groups and alumni collaborated to create the first official University of Arizona Cultural Logos.
Each cultural logo includes three distinct parts: Cultural icons, the Wildcat brand mark and a title that represents the expression or celebration of each culture. Every icon has been thoughtfully developed from team input and recognizes the importance of cultural nuance. While these represent the uniqueness of our cultural communities, they also form a common connection, the Wildcat brand mark.
The cultural logos are to be released individually throughout the 2020-2021 academic year in succession: Hispanic Heritage, Native American Heritage, Black History and Asian Pacific Heritage. Usage and approval guidelines will be made available soon. Contact email@example.com in the meantime with questions.
NATIVE AMERICAN Heritage
The University of Arizona resides on indigenous homelands of the Tohono O’odham and the Pascua Yaqui people, and we recognize the identities of the 22 sovereign nations of Arizona. This cultural logo is an expression of our Native American community with distinct iconography around artifacts and nature that symbolize values held by our diverse tribes. The launch of this logo coincides with national Native American Heritage Month (November).
One in four undergraduate students at the University self-identifies as Hispanic. This cultural logo and program reflect our mission as a designated Hispanic Serving Institution to serve and support our Hispanic students. The distinct iconography around music, food, family and community is detailed below. The launch of this logo coincides with national Hispanic Heritage Month (September 15-October 15, 2020). The launch campaign includes merchandise sold through the BookStores at shop.arizona.edu/gatosporvida, benefiting students through the Adalberto and Ana Guerrero Student Center, and quotes from individuals and groups across the University featured on our main social channels.