CULTURAL LOGOS
The University’s heritage dates back to 1885 and is rich in diversity and character. To recognize and celebrate our distinct cultures, a dedicated team of students, faculty, staff, campus cultural groups and alumni collaborated to create the first official University of Arizona Cultural Logos.
Each cultural logo includes three distinct parts: Cultural icons, the Wildcat brand mark and a title that represents the expression or celebration of each culture. Every icon has been thoughtfully developed from team input and recognizes the importance of cultural nuance. While these represent the uniqueness of our cultural communities, they also form a common connection, the Wildcat brand mark.
The current suite of cultural logos includes LGBTQ+ Heritage, Asian Pacific Heritage, Hispanic Heritage, Native American Heritage, and Black History.
Request a Cultural Logo
Please review the usage and approval guidelines. Then, complete the request form:
Should you have any questions, reach out at licensing@arizona.edu.
LGBTQ+ Heritage
Our Lesbian, Gay, Bisexual, Transgender and Queer+ culture empowers individuals to live openly and without shame. Together, we elevate each other so all are seen, heard and feel protected, opening doors for all to pave their own paths of possibility.
The LGBTQ+ cultural logo’s distinct iconography represents a long history of queer resistance as well as elements of progress, love and solidarity. Launched in October, National LGBTQ History Month, the campaign includes merchandise sold through the Arizona BookStores, benefitting students through the LGBTQ+2S resource center.
Resistance through existence.
APIDA Heritage
Our Asian, Pacific Islander and Desi American Heritage is a celebration of many cultures, dozens of nationalities and hundreds of languages. The term APIDA is pan-ethnic and includes South Asians (Desi) as part of this vibrant community.
The cultural logo is an expression of the APIDA community, with distinct iconography representing elements of nature, traditional foods and contributions to music and education. The celebratory campaign in May, National APIDA Heritage Month, includes stories and promotes merchandise sold through the Arizona BookStores at shop.arizona.edu/apida, benefitting students through Asian Pacific American Student Affairs.
MULTIPLE CULTURES, ONE COMMUNITY.
Arch – traditional Asian temple, signifies great achievement
Bamboo – a plant with notable economic and cultural significance throughout Asia
“Block A” – The University of Arizona
Blossoms – nature
Book – contributions to education
Burst – design element
Saguaro Cactus – Arizona
Coconut – eaten by all Asian Pacific American cultures
Desi Design – Desi culture
Dragon Boat – Islander and Asian cultures
Family – a core value
Fish – Islander culture
Flowers & leaves – nature
Lotus – represents the APA Student Cultural Center on campus
Mango – eaten by all APA cultures
Noodles – eaten by all APA cultures
Ocean – Islander culture
Old Main – The University of Arizona
Palm Tree – Islander culture
Perseverance – describes the APA community
Pineapple – eaten by all APA cultures
Pipa – contributions to music
Rice – eaten by all APA cultures
Samoan Design – Samoan culture
Sitar – contributions to music
Soy Sauce – eaten by all APA cultures
Sprout – design element
Sun – signifies perseverance
Taj Mahal – sacred buildings and architecture
Tradition – important customs part of all APA cultures
Wave – Islander culture
Writings: “Welcome” in Korean, Samoan, Thai and Urdu
Hispanic Heritage
One in four undergraduate students at the University self-identifies as Hispanic. This cultural logo and program reflect our mission as a designated Hispanic Serving Institution to serve and support our Hispanic students. The distinct iconography around music, food, family and community is detailed below.
The original launch of this logo coincided with National Hispanic Heritage Month (September 15-October 15, 2020). Each year, our celebration campaign includes merchandise sold through the BookStores at shop.arizona.edu/gatosporvida, benefiting students through the Adalberto and Ana Guerrero Student Center, and quotes from individuals and groups across the University featured on our main social channels.
GATOS POR VIDA!
Native American Heritage
The University of Arizona resides on indigenous homelands of the Tohono O’odham and the Pascua Yaqui people, and we recognize the identities of the 22 sovereign nations of Arizona. This cultural logo is an expression of our Native American community with distinct iconography around artifacts and nature that symbolize values held by our diverse tribes. The celebratory campaign coincides with national Native American Heritage Month (November).
SKODEN (LET'S GO) WILDCATS!
Disability Culture
Disabled students, staff and faculty have long organized for access to and within education. Beyond compliance, we forge movements. We have centers and we need more conversations and intentional collaboration. Together we push back against ableism, inaccessibility, pity and isolation.
The Disability Culture logo’s distinct iconography represents the disability communities' ongoing organizing and innovation. Launched in March, Developmental Disabilities Awareness Month, the campaign includes merchandise sold through the Arizona BookStores, benefitting students through the Disability Cultural Center.
ACCESS. COMMUNITY. UNITY.
Black History
Our Black history is a celebration of progress. A divine network that lifts us higher and strengthens our dreams. Together, we stand on the shoulders of those who create and improve everyday life for everyone, not just the select few. The Black History cultural logo is part of our celebration of National Black History Month throughout February. Its distinct iconography represents innovations in the arts and sciences and symbols of community and activism. The launch campaign includes stories shared throughout the month through social media and online through Athletics, and merchandise sold through the Arizona BookStores at shop.arizona.edu/bhm benefiting students through African American Student Affairs.
UBUNTU (I AM BECAUSE YOU ARE) WILDCATS!
